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Customer Relationship Management (CRM) is an information industry terminology for the methodologies, software, and the internet capabilities that help an enterprise manage its customer relations in an organized way.
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In order to prosper as an
e-business, the
organization must become an Extended Enterprise. It must develop a network of relationships encompassing customers, suppliers, partners and their own internal activities.
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EAI is the process of creating an
integrated infrastructure for linking disparate systems, applications, and data sources across the corporate enterprise.
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